Build the U.S. motion
Choose the buyer, offer, route, and operating plan before the company scales around the wrong assumptions.
Fixed-window GTM and AI advisory
Decide what moves next.
For VC-backed Indian startups building a U.S. commercial motion.
Also for B2B teams deciding where AI should—and should not—change sales and operating workflows.
Make the choice concrete: what changes now, what gets tested, what stays put, and who owns the first move.
Send a note
Where the work fits
Build a new motion. Change the one you have.
Change sales and operations around AI
Test which changes to workflows, vendors, data, automation, and ownership are worth making before rebuilding around them.
Engagements
Three fixed windows.
Each engagement starts with a consequential decision and ends with a concrete output, a named owner, and a next action.
Decision Review
For a leadership team choosing between competing options before committing budget, tools, or headcount.
Window1 week
Leaves behindA decision record naming the choice, rationale, first action, owner, evidence still missing, what not to change yet, and when to review the evidence.
Ends whenThe first action has an owner and a date to review the evidence.
U.S. Market Entry
For a VC-backed Indian startup entering the U.S. market.
Window4 to 8 weeks
Leaves behindA defined buyer and offer, first route to market, pipeline operating plan, and named owners.
Ends whenThe team can run the first U.S. motion and knows what evidence would justify changing course.
AI Workflow Refit
For a B2B team deciding where AI belongs across sales and operating workflows.
Window6 to 12 weeks
Leaves behindA workflow map, automation boundaries, build-versus-buy and vendor decisions, named owners, and results from completed tests.
Ends whenThe team can run the changed workflow and knows what remains manual, open, or out of scope.
At handoff
Your team owns the next action.
Before handoff, the decision, rationale, first action, owner, and next evidence check are explicit.
- Starts with
- the systems, data, vendors, workflows, owners, and constraints already in place
- Led by
- one principal from scope through handoff
- Makes explicit
- the decision, rationale, first action, owner, and next evidence check
- Ends when
- the agreed next action has an owner and can proceed without ongoing advisory
Correspondence
Send the decision.
Tell Felipo what you are deciding, what changed, and what must be true in the next 30 to 90 days. One conversation should be enough to decide whether—and where—to start.
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